CPG: Top Consumer Packaged Goods Trends and Examples 2025

In particular, as the number of shoppers buying online grows, the amount that CPG brands spend on digital advertising has been growing. In this report, you’ll get a comprehensive overview of the CPG market that cpg accounting highlights the fundamental characteristics of the space as well as the key players and market trends of today. For many years, that meant the space was dominated by billion-dollar companies (like Procter & Gamble). But in recent years, smaller direct-to-consumer CPG brands have been gaining momentum.

Consumer Packaged Goods (CPG) Market Size

The CPG market is primarily driven by several factors, including the increase in disposable incomes, population growth, and the expanding middle class, especially in emerging economies. Rising urbanization has led to a greater demand for packaged goods, as urban dwellers often seek convenience and quick solutions for their busy lifestyles. This is particularly evident in fast-moving consumer goods (FMCG) sectors, such as food, beverages, and personal care. Technological advancements, particularly in e-commerce and logistics, have also contributed significantly to market growth by making products more accessible to a wider range of consumers. Examples include food, beverages, cosmetics, medication, clothes, cleaning items, and personal care products.

Frequently Asked Questions

• The CPG industry supplies millions of jobs and trillions of dollars in economic impact.
• E-commerce is also growing rapidly in Europe, with more consumers turning to online channels for their daily needs, further driving market expansion.
• Sustainability is a rising priority for CPG brands as consumer expectations grow.
• This trend creates a valuable opportunity for CPG brands to leverage QR Codes, offering innovative experiences to engage with their customers.
• Consumer packaged goods (CPG) are products that are consumed by the average consumer daily.
• The pandemic prompted many consumers to change their shopping behavior and some of these new habits have stuck.

Consumer packaged goods often fit into the convenience Online Bookkeeping goods category, primarily because of their widespread availability, which aims to simplify consumers’ lives. In this article, we’re delving deep into the heart of the industry, unraveling ongoing CPG trends, and more. Learn everything you need to know about vibe marketing and the best tools available to implement this strategy into your company.

• Chomps, a meat stick brand, also ranked on Instacart’s list of fastest-growing brands in 2023.
• Technological advancements, particularly in e-commerce and logistics, have also contributed significantly to market growth by making products more accessible to a wider range of consumers.
• Chances are the former—and this is just one of the signs that indicate that the CPG industry, as well as consumer behavior, is shifting more towards a digital-first approach.
• With over four years of marketing experience spanning the SaaS and CPG space, he is passionate about helping companies connect to their consumers on a deeper level through the use of tools like Bitly.
• While challenges such as economic instability and political factors may affect growth, the long-term outlook for the CPG market in MEA remains positive, with a strong potential for market expansion.

How Much Does an Ad in a Newspaper Cost in India?

Instead, the ads focused on Dove’s brand identity and promoted the Kids Online Safety Act. In fact, the CPG industry spends more on advertising than any other sector in the United States. We also highly recommend you reach out to our team, so we can help you build a customized paid plan with Byzzer. If you want to impress the real industry sticklers, though, you should know that there are distinctions between “FMCG” and “CPG”.

An uptick in online media is influencing consumers’ buying decisions

According to Bloomberg Intelligence, the fixed assets pet care industry was valued at $320 billion in 2023 and could grow to nearly $500 billion by 2030. In December 2023, monthly food sales in the United States topped $1.46 trillion. The CPG industry supplies millions of jobs and trillions of dollars in economic impact.

• A 2025 McKinsey survey found 71% of CPG industry leaders have integrated AI into at least one business function.
• Subscription models, limited-time drops, and loyalty-based exclusives are all proving effective in converting passive browsers into active buyers.
• Ready-to-eat meals and snacks, for instance, cater to consumers seeking convenience, while packaged ingredients are aimed at those who prefer to cook at home.
• This shift wasn’t merely a trend but a profound transformation in how brands engage with their customers.
• Consumers are relying on social media sites, influencers, apps, and online stores to both research and purchase products.

While opponents boycotted Nike for this choice, it ultimately led to an increase in sales. Almost half of internet users (47%) say they’d switched products or services after a company violated their personal values. Skincare brand CeraVe (a division of L’Oreal) has demonstrated how powerful this can be, crediting TikTok influencer Hyram Yarbro with boosting their sales among Gen Z two years earlier than forecast. For example, even before the pandemic, Walmart was quickly expanding its in-store pickup kiosks.

According to the 2025 Consumer Goods State of the Industry Report, leading consumer goods companies are adapting to a more demanding, data-conscious, and fragmented marketplace. Let’s unpack the insights from the report and explore what marketing and growth teams need to prioritize in the year ahead. The rise of DTC brands and digital advertising across platforms show that consumers are looking for a personalized experience. CPG, or Consumer Packaged Goods, encompasses everyday items that consumers use regularly and typically have a short shelf life. The CPG industry involves the production, marketing, and distribution of these goods. CPG stands for Consumer Packaged Goods, referring to products that people use daily and need regular replenishment, such as food, beverages, and personal care items.